5 Ways to Increase Engagement on Instagram

It’s no secret that Instagram is a crowd favorite on the social front. By launching a ton of features to help businesses market their products and services, it is most certainly becoming an important platform to discover new products.

Statistics show that the engagement rate on Instagram is 2.2%, which is higher than any other social media platform. Engagement doesn’t only mean counting your views or followers. It goes beyond the realm of likes and is actually the measure of the interaction between your audience and your content. So, how do you increase engagement on your Instagram account? 

Here are five surefire strategies that can be implemented to increase your Instagram engagement in a stable manner.

  1. Post Consistently 

Any task undertaken is a task well done if it is done consistently.  Posting content on Instagram is important, but posting consistently, now, is the key to beneficial engagement. Studies suggest that posting 1-2 posts a day regularly is the way to ensure your feed remains active and drives traffic. Well, that is not difficult, right?

Be sure you post consistently to make your feed fresh and relevant as it would provide opportunities to attract an audience to your content. Make use of tools like Buffer and Hootsuite to schedule your posts in advance.

  1. Make use of the full range of Instagram Formats

The biggest advantage of Instagram is its wide range of formats. Optimized right, they become key to successfully establishing one’s brand on the platform. Instagram Stories, Reels, IGTV, and carousel posts are the most significant formats which allow for the best promotion and reach on the app. 

Carousels allow users to swipe across a post for additional photos and videos, thereby piquing the curiosity of users. Instagram stories can be used to post short videos, create polls, ask brief questions, etc., therefore, creating room for active engagement. The recently introduced Instagram reels are immensely popular with Instagram content creators as they easily draw the attention of users through a blend of humor and music. You can also consider Instagram stories’ live video option or IGTV for a Q&A or big reveals about new products or services or use a pre-recorded ad to provide authentic, behind-the-scenes stories to your followers to heighten engagement. 

By posting content that aligns with your audiences’ interests with the help of Instagram’s ample formats, the engagement process can definitely be augmented. 

  1. Have a visually consistent feed

It is important for Instagram users and marketers, in particular, to keep in mind that the platform is primarily a “visual inspiration platform”. You need to realize that an erratic, haphazard approach is the opposite of what good traffic and engagement require. Posting appealing pictures and having an organized feed work together to improve the appeal of your brand. 

Focus on trending topics and align the visuals accordingly to see a rise in engagement.

  1. Host an Instagram Contest

Contests and giveaways are really popular with Instagram audiences and make for guaranteed engagement. Giveaways often involve giving away a product or service, where users enter the contest by following your account, liking the post, and tagging their friends in your post. 

Engagement through contests allows you to interact with your followers, establishing their faith in your brand, resulting in the fortification of your business by cultivating a loyal online audience. 

  1. Explore beyond likes

By prioritizing the likes which are visible, marketers on Instagram often tend to sideline the unseen engagement metrics of saves and shares. Saves and shares enable you as well as Instagram’s algorithm to take note of who saves and shares your posts; it then makes sure your posts show up in those viewers’ Instagram feeds more often, increasing awareness and traffic. 

Social media marketing experts believe that saves are like getting a “super-like.” They greatly increase the revisit value of your profile for future use, while shares let interested users inform their mutuals about your products and services, creating awareness and generating possible leads. 

“Create your social media presence around what your customers want to see versus giving people what you want them to have.” – D’Shawn Russell. 

The above-discussed strategies are just some of the numerous ways to increase engagement on Instagram. Successful interaction and engagement are proof that your content is resonating with the people who see it; solidifying your market presence. 

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Nivitha Sharon

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